We take zero commissions. No facility pays us for placement, referrals, or your booking — unlike lead-gen sites.
How verification works

Every review, proven genuine.

Anyone can post stars on a lead-gen site. Behind every published review here is a real, verified person — checked by software and confirmed by a human before it ever appears. Here is exactly how.

Two forces, one standard

Software and people, each doing what it is best at

Software

What machines do well

Instant, tireless, applied to every single submission.

  • Runs multiple fraud checks on every review — IP and network analysis, keystroke and behavioral biometrics, and proof of a real experience.
  • Cross-checks identity against public registries — NPI for clinicians, state license databases, work email domains — in seconds.
  • Flags suspected-fake patterns, duplicates, personal information, and defamation risk the moment a review is written.
People

What humans do well

Judgment on the things software cannot settle.

  • Read documents a machine cannot vouch for — pay stubs, W-2s, employer letters, facility move paperwork.
  • Weigh each flagged review in context and decide whether it is genuine, disputed, or has to come down.
  • Make the final call. No review is published automatically — a person approves every one.
How we catch fakes

Several independent checks, on every review

A fake review has to beat all of these at once — not just one. Each signal is weak on its own and hard to fake in combination.

Proof of a real experience

A review has to be tied to a genuine connection to the community — move-in or move-out paperwork, billing records, or employment. No experience, no published review.

IP & network analysis

We inspect the network behind each submission to catch review farms, VPN and proxy masking, and clusters of ratings engineered to move a score.

Keystroke & behavioral biometrics

How a review is typed betrays a bot or a copy-paste script. We analyze keystroke rhythm and on-page behavior to separate real writing from automated spam.

Identity & registry checks

Clinicians are matched to the NPI registry, staff to license and employer records, families to their own paperwork — so the person is who they claim to be.

Duplicate & pattern detection

Repeated text, coordinated campaigns, and the tell-tale shape of manufactured praise or targeted attacks are flagged for a human to judge.

Human moderation

Everything the software surfaces lands with a trained moderator, who makes the final publish-or-remove decision. No fake clears both.

The path a review takes

From written to published, in four steps

01

Prove who you are

Before a review counts, the writer establishes their standing — family, current or former staff, or a visiting professional. Automated lookups confirm what they can; anything else goes to a person.

02

Automated screening

The moment a review is submitted, it runs through heuristics that flag suspected-fake language, duplicates, personal information, and defamation risk — before a human ever opens it.

03

Human moderation

A moderator reviews the submission and every flag it raised, then decides: publish, hold for more detail, or remove. Nothing skips this step.

04

Published and marked

Cleared reviews go live and are counted as verified on the community profile — so families can see, at a glance, how many voices behind a rating were actually confirmed.

What counts as proof

Different voices, different evidence

FamiliesRelatives and former residents
Move-in and move-out paperworkBilling or care correspondenceConfirmed contact details
StaffCurrent and former employees
Pay stub or W-2Employer letterWork email domain
ProfessionalsClinicians, care managers, advocates
NPI registry lookupState license matchProfessional-body membership

Verified is not the same as public

Verification and anonymity are separate choices. A reviewer can appear as “Verified Hospice RN” or stay fully anonymous — either way, we have confirmed who they are behind the scenes. The evidence they provide is stored privately and never shown on their review. Anonymity protects the person; it never weakens the proof.

And to be plain about the limits: verification confirms that a real, qualified person stands behind a review — not that every opinion in it is correct. Reviews we find to be fake are removed and repeat offenders are blocked. A facility can respond to any review, but no facility can pay us to remove or bury a genuine one — we take zero commissions, so nothing bends the record. What we guarantee is that you are reading real people, not manufactured praise.

See it in practice — every profile shows how many reviews were verified.Browse communitiesWrite a review